The AUGMENTED ARTWORK is a way of presenting works of art that AdiArte is introducing, the first to do so among online art portals.
The AUGMENTED ARTWORK format adds the following to the standard format, for each individual work:
- the viewing guide, a critical analysis aimed at bringing out the meanings and impressions conveyed by the artist, as well as their motivations;
- visual reworkings, playing on the figurative content of the work itself, aimed at highlighting its underlying story and preparing the eye to understand the original work.
At the bottom, it is possible to open a public chat with the artist or the curator.
Creating an augmented artwork is free of charge, but it requires collaboration between the artist and the staff, to gather the information, choose any reworkings and obtain the artist's explicit consent.
Augmented artworks can be the subject of individual promotions aimed at selected markets. The promotions are carried out on specific social media (for example: Facebook, Instagram, YouTube, WhatsApp, LinkedIn).
Individual promotions require an investment on the part of the artist, depending on the geographical reach and the duration.